Brand Visibility Is More Important Than Ever!

This week, I've got a guest blog post from Terry Kendhammer of Bubble Creative. He and his team look after our main website and social media channels and I thought it would be a great idea for him to explain why brand visibility is more important than ever. Take it away Terry ...

There's no doubt that things have changed considerably out there in the world of commerce since COVID-19 hit. Businesses who've seen a boost in sales have had to change the way they operate. Other set-ups have been treading water, and some have had to moth ball completely.

"It's not been easy for many!"

However, there is one thing that's become rapidly clear since the wheels have started to turn again ... digital technology has leapt forward by 'several years' and that alone is meaning change for everyone, with the good news that it's also offering opportunity. Homeworking is now the new normal.

Almost overnight, people went from working in offices to working from home. Since then, Zoom and Teams meetings have ruled. Cloud file sharing has saved the day and online remote operating has forced ISPs to up their game; which has been a good thing all round.

What's really risen in dominance, though, is the need for digital exposure for businesses. Suddenly, brochures and business cards have started to gather dust. Face to face meetings aren't taking place, so printed collateral isn't swapping hands. Coffee tables in reception areas are no longer offering temporary distraction and snail mail addresses have become redundant because decision makers have been working from home ... mailing databases don't have those private addresses to send material to.

"Social media engagement has become critical!"

And with this change of location, people have come to depend on updates and news via their social media accounts. B2B has never been livelier on LinkedIn as it is now, and let's not overlook how Youtube, Instagram, and Facebook are pivitol too. Everything is immediate, it's current, and it's 24/7. So, if your social media channels aren't linking into your website and drawing people into your central hub, you're not only missing a trick ... you're missing out.

How has your own business evolved? Odds on, therefore, your business has had to shift in its focus, offering, and MO. However, with old methods of communication not cutting it any more, you need to ensure your brand is being seen in the right places ... possibly new places.

So, it's worth asking yourself a few questions:

- Are your customers aware of the changes you've made to your offering?

  • Are you sharing that information in the right places?
  • Do people have a clear idea of how well your brand can help them solve the challenges they are facing?
  • Do you have a digital footprint for your audience to follow?
  • Is your website up to date, offering lots of information, and attracting attention?
  • Does your brand present as a central hub of credibility, information, and trust?
  • Is your brand engaging?

    If you've answered 'no' to any one of those questions, we reckon you need to think fast and review your marketing urgently. Digital platforms aren't a costly avenue at all, but good content is key. You need to be maximising on the potential your social media opportunities present and reinforce your brand messages.

    "Pack some digital punch wherever possible!"

    It is tough out there and this isn't a time to bury your head in the sand. But if that all sounds very daunting ... take heart as we can help you. We've been through this ourselves and come out the other side. So, please do give us a call if you think we can help.

    If you feel inspired to find out more about anything I've said here, do call me on 01908 774320 or leave a comment below and I'll be in touch as soon as I can.