There is a very strange thing that happens to many SMEs, partnerships, and solopreneurs, as they grow their business. For some reason they start to treat their sales and marketing as individual elements. I asked Sales Ace Julie Futcher to write a guest blog post about it ...
While certainly there is a difference between how you raise awareness (marketing) and how you move clients through to the final part of your funnel (sales), they clearly share the same ultimate goal.
Maybe part of the reason we are so aware of the difference between sales and marketing is because the digital landscape plays such a visible role in our business lives? By the time a prospective client contacts you, they are likely to have gone through 30 or so 'touch points' of online information.
These could be anything from your blog posts to your LinkedIn profile. We all know this. We dutifully create our content, then happily write 'marketing time' in our diaries to create the next block of videos, blogs, or whatever we think works for us, and walk away happy with a job well done.
The same happens with sales. We get the enquiry, we deal with it using our sales techniques and the processes we learned, get the sale (or more importantly, not), and then sit around waiting for the next one. Do we ever ask why our marketing is not also selling or what our sales can bring to marketing though?
To allow these two areas to operate individually seems madness. Why do we create silos of sales and marketing functions that rarely interact, let alone help each other? Maybe it's time we stopped that silo thinking and asked what happens if we have a truly cohesive and combined approach to sales and marketing?
What happens if they become one, revenue-generating, machine? That is exactly what me, Julie Futcher (The Sales Ace) and Kevin Robinson (Your-Copywriter) will be presenting over two days on November 28th and 29th at the Daventry Court Hotel. If you would like to take part, we are offering all our clients a £100 discount.
Go to https://bookthatin.com/link/XJDNF9 for details and use code 'NovCon2Con' at the checkout!
Thanks Julie! Fascinating stuff and I'll be looking at all of the Essendon Accounts & Tax sales and marketing processes to see how they can become more integrated. I'll certainly be clicking that link and booking my place on your course.
If you feel inspired to find out more about anything I've said here, do call me on 01908 774320 or leave a comment below and I'll be in touch as soon as I can.