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The Disappointment Of Sir Ben Ainslie

And the achievement of Landrover BAR ...


Land Rover BAR didn't achieve their objective of bringing the 'Auld Mug' back to our shores but I am sure you agree what Sir Ben Ainslie and his team have achieved is outstanding ...

Sir Ben Ainslie will not be standing still and will already be thinking of the next America's Cup!

Sir Ben Ainslie will not be standing still and will already be thinking of the next America's Cup!

copyright: bbc

It was their first attempt and they were starting from zero, just like many of the new start-up businesses I come across on my travels. Many of those business owners tell me that they haven’t quite reached their goals and often find it bitterly disappointing.

"I am sure Sir Ben is bitterly disappointed too, but he will have learnt a lot and now be focusing on the 36th America's Cup!"

He will not be standing still and will already be thinking of the necessary preparations. One of his thoughts will no doubt be on how to develop and motivate the team around him.

So my thought for the week is this: Have you considered recently how you could develop and motivate your team more?

Here are a few of my tips to consider:

  • Ensure your team members know what your objectives are and get them to feel part of the journey

  • Support and train them, not just with technical development, but with personal development too

  • Trust them

  • Outsource the tedious non-profitable work

I know Sir Ben is doing all of the above and probably has a good firm of accountants he outsources too as well.

So if your team is bogged down with bookkeeping and payroll, have you considered using Essendon as we have dedicated team members on hand to help?

Do you actually know where your team members are getting stuck? If you are not quite sure then we have business advisors who can assist in determining those crunch points.

"It’s all part of the service Essendon offers and your business godparent will always keep an eye out for you!"

If you saw the New Zealand capsize in the semi-final then you will be touched to know that the first thing the helmsman did was count the heads to make sure he had the right number; true godparent style, looking after his team first.

If you'd like to know more about the services we offer at Essendon, or want to find out more about me as your business godparent, then do give me a call on 0333 335 0453 or click here to send over an email enquiry and let's have a chat.

Until next time ...

Business Godparent


Why not visit www.essendonaccounts.co.uk and find out more?

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More about Roger Eddowes ...

Roger trained at Edward Thomas Peirson & Sons in Market Harborough before working at Hartwell & Co, followed by Chancery, as a partner. He started Essendon Accounts and Tax with Helen Beaumont in 2014 as a general practitioner with a hands-on approach.

Roger loves ‘getting his hands dirty’, working with emerging, small-to-medium and family businesses to ensure they receive the best possible accountancy advice. Roger utilises an extensive network of business contacts to leverage the best guidance and practical solutions.

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